Advertising and promotion are the key roles of marketing. Advertising is the paid promotional component which uses up much of the department’s budget.
Our Marketing department is the key department and the engine of the system. It is responsible for market research, solution development, innovative promotional campaigns and building customer relationship. While the marketing departments engage in several different activities, its primary role is to boost revenue for the business. It is what creates customers and generates income, our marketing department serves as a beacon for our company, guiding it on which product, pricing, promotional and distribution strategies to use.
For this reason, we have attracted and hired the most professional talented marketing team to help us in implementing the company goals and strategies.
Before it implements marketing strategies, our marketing department develops a marketing plan.
This plan sets out marketing objectives that align with the company›s goal of building brands, attracting customers and generating revenue. Market research strategies are typically included in the plan.
Market research is used to identify the needs and preferences of targeted customers.